Customer Sales

A Customer Sales report shows you the total sales figures, over a period of time, for each customer.

Refinements on this usually include:

• Show monthly sub-totals if the period specified spans two or more months.
• Allow filtering; for specific products, customers.

Use it to:

• Find out your best customers – Who should the business invest resources in (care about) the most.
• Confirm pricing breaks awarded to customers are reflected in their sales value to the business.
• Encourage mid-range customers to increase their spend by advising them of the benefits obtainable at the next spend level (price break) – They are already buying your (A, B, C) products, do they know you also sell D, E & F? Do they purchase them from your compeditors? Why aren’t they buying them from you?

You will need:

• Customers list
• Sales history (with links to the Customer list)